(May 5, 2010 – Washington, DC) The Ad Council and the U.S. Department of Health and Human Services Office on Women’s Health (OWH) announced today that 22 percent of women ages 18-44 reported hearing more about lupus within the past year, according to a national online survey released by the two organizations. An additional 15 percent of women in this age group also reported they have heard, seen or read something about lupus, a 50 percent rise in awareness from a year ago when only 10 percent reported a lupus media placement.
Since the campaign was launched in March 2009, it has generated $27-million in donated media (public service announcements), and another $4-million in earned media (news coverage). Read the release issued by the Ad Council. The Lupus Foundation of America is the Founding Partner with OWH on the campaign.
The Ad Council also announced distribution of a new radio public service announcement to stations in both English and in Spanish, and redistribution of the television PSA’s to TV stations and cable outlets to secure additional placements.